Designers in Seoul
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Column Four
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Motto
Poland
Ada
Zielinska
Design
Typography
Bio
Ada Zielińska is a graphic designer and illustrator who blends modernity with 70s and 80s nostalgia.
A graduate of Interior Design at the Academy of Fine Arts in Warsaw and Graphic Design in Gdańsk, she now teaches at the latter.
She has exhibited in Poland, Germany, Spain, the USA, and Japan, and collaborated with brands like Adobe, Netflix, Levi's, Spotify, Domestika, and institutions like the National Museum in Gdańsk.
Clients
Adobe, Netflix, Spotify, Levi's, The North Face, Domestika, Nature, New Scientist, Fast Company magazine
Awards
30/30 Awards, Decibels of Design, KTR Awards, Polish Graphic Design Awards
More Speakers and Mentors
Oksana
Shmygol
While the most known and celebrated inspirations from the Polish graphic design history is the 1950-80s Polish School of Posters, there is also a less known history of great logo design and typography, which we only started discovering recently. Nowadays Poland has amazing and internationally renowned designers in different fields - illustration, branding, typography and more. The community of professionals - individual designers and studios - is strong and friendly, we learn from each other and give each other advice, but also consciously build market standards together.
Jakub
Kozniewski
We're getting there.
Michal
Piernikowski
Polish design consistently marks its presence on global markets, combining diferent perspectives that reflects the cultural context of Poland, while perfectly adapting to the expectations of customers from all over the world. Today polish design not only draws on its history and regional motifs, creatively reinterpreting patterns from the past, but also develops by embracing new values like: innovation, responsibility, resourcefulness, locality, and nostalgia.
Ada
Zielinska
People from other countries might not know that the design culture in Poland is deeply rooted in both tradition and innovation. The iconic Polish School of Poster, which emerged in the mid-20th century, remains influential, known for its unique blend of surrealism, symbolism, and minimalism. Another lesser-known aspect is the role of graphic design. While Polish posters have gained international recognition, graphic design, including elements like logos, packaging, and printed materials, has only recently been rediscovered and appreciated. Polish graphic design icons such as Karol Śliwka, Jerzy Treutler, and Roman Duszek are behind these influential works.