Designers in Seoul
Designers in Tokyo
Designers in Taipei
Column Four

Graphic Design
Ola Niepsuj is an internationally recognized and award-winning graphic designer, illustrator and art director.
Her work bridges the worlds of commercial and fine art and has been published by some of the world’s leading brands, newspapers, magazines, and publishers. Her work has been shown at over 200 exhibitions in 34 countries, she has won and been nominated for over 30 international awards and prizes.
Ola’s style is inspired by her observations of daily life, in the interesting juxtapositions of urban visual culture, and the creative possibilities of chance and coincidence. Her unique process is based on working by hand with paper; a process that lends her works a playful, tactile, and multidimensional quality when translated to digital format.
Adidas, Levi's, Nike, IKEA, Disney, Warner Music, New York Times
Red Dot, International Design Awards, Society of Illustrators, American Illustration, British Book Design and Production Awards,Polish Graphic Design Awards, Advertisement Creators’ Club, The Academy of British Cover Design Award, Art in Architecture

I have the impression that design culture in Poland has been changing in a good way over the last few years. Increasingly, clients see value in what we do and appreciate it. Of course, there will also be people who do not fully value our work, in which case it is better to let such a project go.

Many people think we Germans are perfect. What nonsense!

Polish design culture is deeply rooted in a rich tradition of poster art, known as the "Polish School of Poster Art," a movement that combined bold graphics and a strong sense of symbolism to convey complex messages with minimal resources. Contemporary Polish design often draws inspiration from this heritage, including "designing by hand", while blending it with a modern, digital aesthetic.

Though this is about illustration, I think there is a tendency to prefer narrative and explanatory elements over visual (graphical ) interest. (But maybe things have changed a bit recently?)