Motto

I work with people who respect and acknowledge each other's value, and in the future, everything will turn out as we envision it.

South Korea

Daeki

Shim

Design

Graphic Design, Branding, Typography

Bio

Daeki Shim is a co-founder of the graphic design studio DAEKI & JUN. As a co-founder, he has been recognized for his work and has won over 100 awards at international design competitions and biennales. Notably, he won the Grand Prix at the 2017 Red Dot Design Award, the Judge’s Choice Award at the 2017 Society of Typographic Arts (STA100) in Chicago, and the Platinum & Gold Awards at the Graphis Annual in 2016 and 2017.

He holds a bachelor's degree in Graphic Design from the University of the Arts London (UAL), a master's degree in Digital Anthropology from University College London (UCL), and a doctoral degree in Design from Seoul National University. He is currently an adjunct professor at Korea National University of Arts, Sejong University, and Seoul Tech University. Additionally, he has served in various prominent roles, including design director and flag exhibition curator for the ‹2021 Wave: East Sea International Art Pre-Biennale›, planning steering committee member for the ‹2019 DDP Design Fair›, director and curator of ‹2018 DDP Seoul Design Brand: Communication Tools›, and chief curator for ‹Typojanchi 2017: International Typography Biennale›, among other positions.

He has participated in over 60 exhibitions at a variety of institutions, including the German Red Dot Design Museum, Die Neue Sammlung (Munich, Germany), Le Signe National Center for Graphic Design (Chaumont, France), 019 (Ghent, Belgium), Ginza Graphic Gallery (GGG, Tokyo, Japan), Hangaram Art Museum at the Seoul Arts Center, Sejong Museum of Art, the National Hangeul Museum, and Culture Station Seoul 284. His work is included in the collections of Die Neue Sammlung, the German Red Dot Design Museum, 019, and the National Hangeul Museum.

Clients

Dongdaemun Design Plaza(DDP), Seoul Design Foundation, Seoul Metropolitan Government, Gangwon State Office, Gangwon Institute of Design Promotion

Awards

Red Dot Design Award, STA(Society of Typographic Arts) 100, Graphis Annual, Tokyo TDC Annual Award, New York TDC(Type Directors Club), Good Design Award, Moscow Global Biennale of Graphic Design Golden Bee, Ecuador Poster Biennale, Brno International Biennial of Graphic Design, Bienal Internacional del Cartel en México, and etc

More Speakers and Mentors

Ola

Niepsuj

Polish design culture is deeply rooted in a rich tradition of poster art, known as the "Polish School of Poster Art," a movement that combined bold graphics and a strong sense of symbolism to convey complex messages with minimal resources. Contemporary Polish design often draws inspiration from this heritage, including "designing by hand", while blending it with a modern, digital aesthetic.

Dohee

Lee

As someone who studied design at a university in Korea, I’ve observed that there are a vast number of design schools in the country. Considering Korea's population size, the number of design graduates is quite substantial. I find this to be an interesting fact when it comes to understanding the Korean design scene.

Daeki

Shim

It's not unique to Korea; a one-sided relationship has no future, so please work with people who respect and acknowledge each other's value.

Ada

Zielinska

People from other countries might not know that the design culture in Poland is deeply rooted in both tradition and innovation. The iconic Polish School of Poster, which emerged in the mid-20th century, remains influential, known for its unique blend of surrealism, symbolism, and minimalism. Another lesser-known aspect is the role of graphic design. While Polish posters have gained international recognition, graphic design, including elements like logos, packaging, and printed materials, has only recently been rediscovered and appreciated. Polish graphic design icons such as Karol Śliwka, Jerzy Treutler, and Roman Duszek are behind these influential works.

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