Motto

JAPAN

Masayoshi

Kodaira

Design

Bio
Clients

TOKYO CREATIVE SALON, Laforet Harajuku, HOTEL GROOVE, Mercedes-Benz, ISSEY MIYAKE, oltana, NIPPON PAINT, Osaka University of Arts, Fender

Awards
More Speakers and Mentors

Ada

Zielinska

People from other countries might not know that the design culture in Poland is deeply rooted in both tradition and innovation. The iconic Polish School of Poster, which emerged in the mid-20th century, remains influential, known for its unique blend of surrealism, symbolism, and minimalism. Another lesser-known aspect is the role of graphic design. While Polish posters have gained international recognition, graphic design, including elements like logos, packaging, and printed materials, has only recently been rediscovered and appreciated. Polish graphic design icons such as Karol Śliwka, Jerzy Treutler, and Roman Duszek are behind these influential works.

Ola

Niepsuj

Polish design culture is deeply rooted in a rich tradition of poster art, known as the "Polish School of Poster Art," a movement that combined bold graphics and a strong sense of symbolism to convey complex messages with minimal resources. Contemporary Polish design often draws inspiration from this heritage, including "designing by hand", while blending it with a modern, digital aesthetic.

Michal

Piernikowski

Polish design consistently marks its presence on global markets, combining diferent perspectives that reflects the cultural context of Poland, while perfectly adapting to the expectations of customers from all over the world. Today polish design not only draws on its history and regional motifs, creatively reinterpreting patterns from the past, but also develops by embracing new values like: innovation, responsibility, resourcefulness, locality, and nostalgia.

Youl

Joe

History of Korean design and Hangul(Korean Letter), conservatism of Korean culture.

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