Motto

Idea first, design second.

Poland

Oksana

Shmygol

Design

graphic design, logo design, editorial design, packaging design

Bio

A graphic designer and creative director, a partner at Studio Otwarte (based in Krakow, Poland), which she has been co-creating for over 14 years. Specialises in branding, editorial and packaging design. She has worked on visual identities for a wide range of brands of different sizes and profiles, as well as for cities and cultural institutions and many award-winning branding projects.

She is also a University lecturer, online and offline workshop leader and a speaker at Polish and international conferences.

Clients

Unit8, City of Rybnik, City of Racibórz, Ringer Axel Springer, Jewish Culture Festival, Ludowy Theater

Awards

3x 2024 Golden Pin Design Award Mark Winner, Red dot, 2x European design awards, 2x Type Directors Club Awards, Polish Project of the Year, Polish Team of the year 2020, 11x Polish Graphic Design Award, 9x Ad Creators Club (Poland)

More Speakers and Mentors

Jakub

Kozniewski

We're getting there.

Michal

Piernikowski

Polish design consistently marks its presence on global markets, combining diferent perspectives that reflects the cultural context of Poland, while perfectly adapting to the expectations of customers from all over the world. Today polish design not only draws on its history and regional motifs, creatively reinterpreting patterns from the past, but also develops by embracing new values like: innovation, responsibility, resourcefulness, locality, and nostalgia.

Ada

Zielinska

People from other countries might not know that the design culture in Poland is deeply rooted in both tradition and innovation. The iconic Polish School of Poster, which emerged in the mid-20th century, remains influential, known for its unique blend of surrealism, symbolism, and minimalism. Another lesser-known aspect is the role of graphic design. While Polish posters have gained international recognition, graphic design, including elements like logos, packaging, and printed materials, has only recently been rediscovered and appreciated. Polish graphic design icons such as Karol Śliwka, Jerzy Treutler, and Roman Duszek are behind these influential works.

Ian

Lynam

There are three different reading directions for typeset Japanese!

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