Motto

Idea first, design second.

Poland

Oksana

Shmygol

Design

graphic design, logo design, editorial design, packaging design

Bio

A graphic designer and creative director, a partner at Studio Otwarte (based in Krakow, Poland), which she has been co-creating for over 14 years. Specialises in branding, editorial and packaging design. She has worked on visual identities for a wide range of brands of different sizes and profiles, as well as for cities and cultural institutions and many award-winning branding projects.

She is also a University lecturer, online and offline workshop leader and a speaker at Polish and international conferences.

Clients

Unit8, City of Rybnik, City of Racibórz, Ringer Axel Springer, Jewish Culture Festival, Ludowy Theater

Awards

3x 2024 Golden Pin Design Award Mark Winner, Red dot, 2x European design awards, 2x Type Directors Club Awards, Polish Project of the Year, Polish Team of the year 2020, 11x Polish Graphic Design Award, 9x Ad Creators Club (Poland)

More Speakers and Mentors

Bartlomiej

Witanski

I have the impression that design culture in Poland has been changing in a good way over the last few years. Increasingly, clients see value in what we do and appreciate it. Of course, there will also be people who do not fully value our work, in which case it is better to let such a project go.

Ola

Niepsuj

Polish design culture is deeply rooted in a rich tradition of poster art, known as the "Polish School of Poster Art," a movement that combined bold graphics and a strong sense of symbolism to convey complex messages with minimal resources. Contemporary Polish design often draws inspiration from this heritage, including "designing by hand", while blending it with a modern, digital aesthetic.

Zofia

Dzierzawska-Bojanowska

Polish design history has been very tumuluous and directly related to the country's history and political systems.

HyoJun

Shim

It's not unique to Korea; a one-sided relationship has no future, so please work with people who respect and acknowledge each other's value.

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