Designers in Seoul
Designers in Tokyo
Designers in Taipei
Column Four

Strategy
TOFU is a creative, award-winning studio specializing in visual communication.
We are an award-winning multidisciplinary studio specializing in branding and advertising. We create the overall brand image from visual strategy through graphic and film creation to final production. We are always open to go off the beaten track and find non-standard solutions. We believe in projects that move emotions, have a strong idea and meet their strategic goals.
National Muzeum in Gdańsk, ING Bank Śląski, Katarzyna Konieczka, WSIP, City Of Gdansk, City Of Gdynia
KTR: Studio Of the Year '23
STGU: Studio Of the Year '23
RED DOT AWARD: 2017, 2019, 2020, 2021, 2021, 2021, 2022
EUROPEAN DESIGN AWARDS: 2024, 2023, 2022, 2021, 2020, 2019
GOLDEN PIN: Best Of Design Award: 2020
ASIA DESIGN PRIZE: Grand Prize 2023, 2023
TAIWAN INTERNATIONAL GRAPHIC DESIGN AWARD: Gold 2023
HONG KONG GLOBAL DESIGN AWARDS: Gold, Silver, Bronze X3

Polish design consistently marks its presence on global markets, combining diferent perspectives that reflects the cultural context of Poland, while perfectly adapting to the expectations of customers from all over the world. Today polish design not only draws on its history and regional motifs, creatively reinterpreting patterns from the past, but also develops by embracing new values like: innovation, responsibility, resourcefulness, locality, and nostalgia.

In Poland, design is still in the development phase and there is currently no one specific dominant style characteristic only of our country. Until recently, we were trying to design correctly, and now we are looking at how to design incorrectly.

I think that Polish design is mainly associated with the Polish school of posters – and this is definitely superficial, because we had very good illustrators and an extremely interesting history of typography and the geopolitical changes that influenced its development.

There are three different reading directions for typeset Japanese!