Designers in Seoul
Designers in Tokyo
Designers in Taipei
Column Four
Strategy
TOFU is a creative, award-winning studio specializing in visual communication.
We are an award-winning multidisciplinary studio specializing in branding and advertising. We create the overall brand image from visual strategy through graphic and film creation to final production. We are always open to go off the beaten track and find non-standard solutions. We believe in projects that move emotions, have a strong idea and meet their strategic goals.
National Muzeum in Gdańsk, ING Bank Śląski, Katarzyna Konieczka, WSIP, City Of Gdansk, City Of Gdynia
KTR: Studio Of the Year '23
STGU: Studio Of the Year '23
RED DOT AWARD: 2017, 2019, 2020, 2021, 2021, 2021, 2022
EUROPEAN DESIGN AWARDS: 2024, 2023, 2022, 2021, 2020, 2019
GOLDEN PIN: Best Of Design Award: 2020
ASIA DESIGN PRIZE: Grand Prize 2023, 2023
TAIWAN INTERNATIONAL GRAPHIC DESIGN AWARD: Gold 2023
HONG KONG GLOBAL DESIGN AWARDS: Gold, Silver, Bronze X3
In Poland, design is still in the development phase and there is currently no one specific dominant style characteristic only of our country. Until recently, we were trying to design correctly, and now we are looking at how to design incorrectly.
Polish design culture is deeply rooted in a rich tradition of poster art, known as the "Polish School of Poster Art," a movement that combined bold graphics and a strong sense of symbolism to convey complex messages with minimal resources. Contemporary Polish design often draws inspiration from this heritage, including "designing by hand", while blending it with a modern, digital aesthetic.
It's not unique to Korea; a one-sided relationship has no future, so please work with people who respect and acknowledge each other's value.
While the most known and celebrated inspirations from the Polish graphic design history is the 1950-80s Polish School of Posters, there is also a less known history of great logo design and typography, which we only started discovering recently. Nowadays Poland has amazing and internationally renowned designers in different fields - illustration, branding, typography and more. The community of professionals - individual designers and studios - is strong and friendly, we learn from each other and give each other advice, but also consciously build market standards together.