Designers in Seoul
Designers in Tokyo
Designers in Taipei
Column Four

Strategy
TOFU is a creative, award-winning studio specializing in visual communication.
We are an award-winning multidisciplinary studio specializing in branding and advertising. We create the overall brand image from visual strategy through graphic and film creation to final production. We are always open to go off the beaten track and find non-standard solutions. We believe in projects that move emotions, have a strong idea and meet their strategic goals.
National Muzeum in Gdańsk, ING Bank Śląski, Katarzyna Konieczka, WSIP, City Of Gdansk, City Of Gdynia
KTR: Studio Of the Year '23
STGU: Studio Of the Year '23
RED DOT AWARD: 2017, 2019, 2020, 2021, 2021, 2021, 2022
EUROPEAN DESIGN AWARDS: 2024, 2023, 2022, 2021, 2020, 2019
GOLDEN PIN: Best Of Design Award: 2020
ASIA DESIGN PRIZE: Grand Prize 2023, 2023
TAIWAN INTERNATIONAL GRAPHIC DESIGN AWARD: Gold 2023
HONG KONG GLOBAL DESIGN AWARDS: Gold, Silver, Bronze X3

We're getting there.

As someone who studied design at a university in Korea, I’ve observed that there are a vast number of design schools in the country. Considering Korea's population size, the number of design graduates is quite substantial. I find this to be an interesting fact when it comes to understanding the Korean design scene.

Though this is about illustration, I think there is a tendency to prefer narrative and explanatory elements over visual (graphical ) interest. (But maybe things have changed a bit recently?)

In Poland, design is still in the development phase and there is currently no one specific dominant style characteristic only of our country. Until recently, we were trying to design correctly, and now we are looking at how to design incorrectly.